Find out how to watch Samsung’s “First Look” CES 2026 presentation

Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of merchandise that vary from telephones and computer systems to fridges to AI assistants and rolling robots. However for , the corporate is shaking up the schedule a bit: As a substitute of its longtime noon Monday press convention place, the Korean big will front-run all the present with a Sunday evening presentation.

Samsung has already given just a few hints as to what’s on the agenda, however what we’re actually hoping to see is an replace on the — a star of earlier CES displays that ostensibly missed its beforehand promised .

Find out how to watch Samsung’s “The First Look” presentation at CES 2026

The occasion will stream dwell from the Wynn Resort in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you’ll be able to watch by way of the , or by way of Samsung TV Plus. (We’ll embed the stream right here as soon as it seems on the channel.)

What to anticipate from Samsung at CES 2026

Keynote speaker TM Roh, the CEO of Samsung’s System eXperience (DX) Division, will talk about the corporate’s plans for the brand new yr and past, which is able to (after all) embrace “new AI-driven buyer experiences,” the corporate . As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Government Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming yr.”

However in the event you’re searching for extra specifics, Samsung is following its “Creation calendar” method to early CES bulletins, with dropping practically every day. To this point, we all know that — like opponents LG and Hisense — the corporate will probably be providing particulars on a line of (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls .

It is possible Samsung will map out its CES plans in higher element because the January 4 occasion approaches, so we’ll replace this story accordingly when it does.