If it hasn’t already, your favourite traditional cartoon might be coming to Tubi

On March 1, Tubi is about to deliver over 100 beloved traditional cartoons to its streaming catalog. The contemporary checklist of imports consists of a number of “Scooby-Doo” titles, “Tom & Jerry”, “The Justice League,” and different classics that ought to make anybody over the age of 25 nostalgic as all get out.

The choice to herald the majority of those cartoons follows a competitor slashing its catalog, main Tubi to choose up the mantle. A lot of the lineup options older Cartoon Community reveals, with a couple of Warner Bros. titles sprinkled all through. With these newest additions, the solely ad-supported streaming platform is changing into an more and more fascinating participant within the area.

Tubi retains constructing on earlier wins

Because it seems, you may make cash off of issues individuals have all the time loved

The primary domino to fall on this total course of was HBO Max dropping “Looney Tunes” from its catalog again in March 2025. Since then, it is turn into Tubi’s best money-maker. Warner Bros. continues to distance itself from the favored IP, and in response, Tubi cannot get sufficient of it.

“By itself, Looney Tunes is a big win for us,” Tubi’s head of acquisitions, Samuel Harrowitz, told Vulture in an interview.

Now, Tubi is looking for to construct on that momentum and turn into a house for these seeking to join with their very own youngsters over one thing they share an curiosity in — cartoons. Harrowitz additionally mentioned that Tubi plans on maintaining “Looney Tunes” in its catalog for the foreseeable future. In doing so, Tubi is quietly constructing a streaming hub for cartoon lovers and carving out its personal bigger area of interest within the market.

Tubi’s advert technique seems to be to duplicate traditional cartoon viewing

With inventive advert placement and timing, Tubi is embracing nostalgia

One of many extra revolutionary methods Tubi packages its cartoon lineup is by deliberately replicating traditional viewing experiences. As a substitute of throwing in an advert proper in the course of essentially the most tense second of motion, Tubi packages the traditional brief cartoons into 30-minute episodes, with advert breaks each half hour. The purpose is to recreate the traditional expertise of watching the Saturday morning cartoons on TV, simply with out the fixed antenna adjustment or diverse audio ranges.

If one takes a second to look, they’re going to discover that Tubi is not the one firm taking part in off nostalgia in 2026. Nikon’s ZF line of cameras blends trendy tech and traditional seems to be, and I even purchased a Bluetooth-equipped file participant the opposite day only for one album. From cameras to garments, the early 2000s are making a comeback in a giant method, and that features our media diets. (Aside from newspapers. They nonetheless have not figured that one out but.)

Again catalog buy-outs could be moneymakers in spite of everything

Tubi is not placing anybody out of enterprise, however they’re giving the large streaming firms one thing to have a look at

Over the previous few years of the streaming wars, we have seen firms discover worth in reveals that had been as soon as in others’ again catalogs. “Fits” stagnated for some time till it was placed on Netflix, and Apple TV+ has shifted to licensing out exterior content material slightly than relying solely by itself proprietary reveals. The brass at Tubi noticed these reveals withering away within the again catalogs of bigger streamers and realized they had been being drowned out, from a advertising and marketing perspective, by unique, proprietary content material.

By merely shifting its advertising and marketing in direction of these classics, Tubi has carved out its personal area of interest within the area. Persons are keen to look at adverts in the event that they really feel like their wants are nonetheless being catered to, and it by no means hurts to not cost them a dime for it, both.