TikTok’s newest spinoff app feels quite a bit like Quibi, however with shorter and cornier content material

In one other try to scale back our consideration spans to mush, TikTok has launched the PineDrama app, which provides serialized drama sequence which can be roughly a minute per episode. As first noticed by Business Insider, the app is designed precisely like TikTok, however as an alternative of classy dance movies, you’ll be able to scroll by and watch “micro dramas.”

For these new to the class, micro dramas are bite-sized TV reveals shot in vertical video and accessible in minute-long episodes. Do not anticipate any nominations for Finest Unique Screenplay with sequence like The Officer Fell For Me or Married to my previous life’s nemesis, since they sometimes supply cleaning soap opera vibes with cliffhangers that maintain customers scrolling to the following episode. The app is designed to maintain individuals on it with a Uncover tab, a spot to save lots of favorites and the flexibility to react in actual time alongside different viewers.

Proper now, the micro dramas on PineDrama are all free to observe and have no advertisements. It is unclear if TikTok will introduce any prices or advertisements to the app, since different micro drama choices like DramaBox or ReelShort have a paid construction. Late final yr, TikTok additionally launched a solution to watch micro dramas inside its personal app, with a piece known as Minis. It is not the primary time we’re seeing shorter TV present codecs, since Quibi made waves with a format of episodes that had been lower than 10 minutes lengthy. Nevertheless, possibly even 10 minutes was too lengthy because the startup finally called it quits after eight months.